Founded in 1985 by Jeff Seidel, J.B. Sterling is a fully licensed and insured building and remodeling company based in Rochester, NY with a full-service division in Lake Suzy, Florida. Our staff and crew are experienced, courteous and committed to the needs of our customers, solidifying the company’s reputation for excellence over the last two decades.

If you’re ready to bring functionality, beauty and enjoyment to your space, contact us today.

JBSterling Doorway

Why Choose Us

If you can dream it, we can accomplish it. Here at J.B. Sterling, we offer you a wide range of experienced professionals who can handle just about any building or remodeling job. Our seasoned team will help you visualize, design and bring to life the projects that matter most. We fully stand behind our work and are committed to your complete satisfaction, making sure that our work doesn’t disrupt your daily life any more than necessary. Our customers play a huge part in what we do and we can’t wait to recreate your space with you.

Mission Statement

We aspire to be recognized as the leading remodeling and new home contractor for value, quality, and complete client satisfaction. It is our intent to accomplish this by positioning our company as your "partner" during the remodeling/building process. In that capacity we not only serve as contractor, but as confidant, and professional consultant. Our objective is to earn the customer’s complete trust, confidence, and respect by providing the highest degree of service possible while offering fair and competitively priced remodeling and custom new home projects.

Meet our Staff

Jeff Seidel
President, CEO

As owner and founder of JB Sterling, Jeff Seidel oversees the custom home building, remodeling, and kitchen and bath businesses. For more than 20 years, Jeff has grown JB Sterling exponentially by focusing on quality workmanship and responsive customer service and by maintaining his conviction to “never say no” to a customer. Recently, he has recruited senior professionals with experience in custom building, remodeling and kitchen and bath renovation. His role has evolved from chief sales person and project manager to a general manager who defines both the desired customer experience and the vision for the company.

Jeff founded JB Sterling in 1985 with his friend and partner Brian Venton, whom he bought out in 1991. Before founding JB Sterling, he worked as an accountant for RJR Nabisco in California. Jeff is married with three children. He enjoys tennis, golf, fishing, cooking, and playing the piano.

He is a current Board member for AAVia Foundation, and a past member Wilmot Cancer Center Discovery Ball Gala Committee.

Contractor License: State of Florida Residential Builder

Craig Campbell
Master Carpenter / Project Foreman

As project foreman, Craig Campbell is in charge of all field operations for JB Sterling projects, from overseeing employees at the job, quality control, and safety. He has supervised installation of residential kitchen and bathroom remodeling for Chase Pitkin Home and Garden and served as a journeyman carpenter for Northeast Interior Systems Inc. He brings hands-on experience in all aspects of building and remodeling from installation of cabinets and countertops to drywall and drop ceilings.

Craig enjoys car repair, motorcycles, hockey, boating, snowmobiling, and fishing.

Tim Gargana

As a key sales person for JB Sterling, Tim Gargana helps guide our customers through the process of home remodeling and brings particular expertise in the areas of exterior renovations, as well as new construction. He carries the Master Craftsman designation for Certainteed vinyl and polymer siding and Restoration Millwork product lines. Tim’s background has given him a valuable working knowledge of construction products, this allows him to incorporate new and innovative technologies within the projects here at JB Sterling. His favorite part about his position with JB Sterling is the ability to engage with homeowners at the early stages of planning. Tim feels that this is where their ideas and visions take shape and ultimately their dreams of renovation become a reality. He believes in setting expectations and encouraging clear and open lines of communication throughout the remodeling and or building process. This allows the JB Sterling team to deliver on our motto, “Quality Is Our Mission”. Tim and his wife live in Fairport. They have one son, who was recently married, and an “adopted daughter” through Compassion International. Two dogs round out the now “empty nest” where Tim says the adjustment has actually been pretty easy to take!